(Great video to show how she embraces her social media to run her campaign-WATCH IT)
When
searching Hillary Clinton’s online campaign presence, her website was the first
to pop up. On her website is a tab about her, the campaign, issues, shop,
donate, blog, and her social media accounts. She is currently on Facebook,
Twitter, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and Medium. As the
world becomes more media driven it is important for candidates to reach their
voters by these various platforms.
Twitter:
Looking at
Clinton’s Twitter account (@HillaryClinton), this seems to be her most used and viewed social
media above them all. Her words can be sent directly to her audience and it can
display her views on certain issues by retweets and favorites or simply by who
she follows. She embodies women’s rights strongly throughout this platform,
which was only an observation on my end. The fact she has “pantsuit aficionado”
on her bio, well one, that’s really funny and two, many have accused her lack
of charisma, which this can be a way to spice it up a bit. You know someone is
rocking social media when their followers to following ratio has a ton more
followers then following.
Facebook:
The cool think
about these accounts, they can link to one another. Clinton ties her YouTube
videos to her Facebook page, which allows the fan base to enlarge, as well as
add more contextual words to her video post. Looking at her page overall, it
covers her bases entirely. She advertises apparel, endorsements, a plethora of
phots and videos to demonstrates what she’s done or where her stance on issues
are, as well as let her followers know what events she’s putting on. Overall, her page is just like any other public figure and doesn't really have that standout look you'd expect a presidential candidate to present.
Social
media is one way I think many people go about portraying how they wish they
would be in public, but have a screen to hide behind. Someone who is awkward
and shy is a great example of how their social media accounts can portray them
as funny and outgoing when in reality, that’s complete opposite. I think Hillary
displayed this type of “phenomenon” on her platforms. Hillary’s other forms of social media are
active, but her main audience revolves around Facebook and Twitter where they
can reach the information directly and on real-time.
Clinton's team did a great job in creating a presence on all social media platforms that were strategic in conveying her message. I felt at times it could be overkill on the issues at times, but I think that's the point. I felt that you never really felt that you got to knew Hillary as the person, only the politician. Well done.
ReplyDeleteJust like Donald Trump, Hillary has a huge online presence. You made a really good point that she does not trash talk or subtweet anybody on Twitter, like Donald Trump frequently does. I would say Hillary approaches social media the opposite of Trump. She uses it to promote woman's rights and other important issues. She does not use it as a platform to bad mouth people or the media. Also, the video you posted at the beginning of the post was perfect to start off this blog. It gives us a good understanding of how social media was important to her 2016 campaign.
ReplyDeleteReally great post! I agree that Clinton uses social media as a way to come off as more personal to her audiences as she isnt the most charismatic person. Also, I think it was really great that you included the picture of her hashtag! That is something that I completely missed and I think with the use of social media hashtags she is able to create a conversation and link people together in a new way!
ReplyDeleteHillary has definitely used social media to her advantage. I'm curious how you would compare her to Trump. She gets a lot of flack for being impersonal or overtly scripted, especially online. I wonder how this played with millennials in particular.
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