Advertising Strategy

It's safe to say advertising strategy was heavily used throughout this campaign. Both parties used attack ads vigorously to highlight the negatives of their opponent. A lot can be said about them being out of context, but in my opinion, they did the job. These advertisements range anywhere from humorous to serious, but in total, these strategies aided in the turnout of the election. 

SOMEPLACE TV AD
This is clearly an attack ad because it shows Donald Trump’s clothing line and he doesn’t seem to know where they’re made. This was footage from him on Letterman. He is shown saying "It's good. We employ people in Bangladesh. They have to work, too." This is contradicting his slogan, “Make America Great Again,” which he has stood by American made everything since taking office. He portrays to be unaware where some of these products are made, which as a business owner, it's not secret that you know where everything comes from. I think that ads to humor in this ad. This ran in the battleground states, which was wise to show some of his true colors to the people. 

LOW OPINION TV AD

This is undoubtedly an attack ad towards Trump. The Clinton campaign took parts of Trumps speeches where he offered a low opinion of people. At the end and beginning the same clip is used where he says “you can't lead this nation if you have such a low opinion for it's citizens." He downgrades women, people with disabilities, and the list goes on. A leader doesn't do that, especially one that represents a variety of different people. This is a push back on criticism of her calling Trump supporter a "basket of deplorable." She has sense regretted generalizing his supporters, but this was a smart move to retaliate the criticism in my opinion. 

MIRRORS TV AD

This ad is all about how Donald views women physically. Women are shown looking at themselves in a mirror while you hear Trump's various insults about physical appearances of women. Just two quotes of many that stood out to me were him saying, " I'd look her right in that fat ugly face of hers" and "a person who is flat-chested is very hard to be a 10."These aren't words we want women, young girls, or anyone to hear. Having the superior figure of our country say these disgusting words is very concerning. I think Clinton constructed this ad well to show how gender is viewed by this man and how it can quickly affect those listening or watching. He is known for publicly downgrading females and clearly has no respect for them.

Overall, it seemed pretty clear that the Clinton campaign and Trump campaign launched a variety of attack ads, pointing out issues or comments made by the other to hurt their image. Image is a big part of advertising strategy because you want to ruin or dent the opponents, but in an effective way. These we gender based attacks Clinton used to show what Trump thinks and how it affects those listening. We rarely see ads by the campaign paying for them about their candidate, it's a war itself that is starting to become old and tiring to watch in my opinion. 

Sources:

http://www.livingroomcandidate.org/commercials/2016

Clinton's Online Presence

(Great video to show how she embraces her social media to run her campaign-WATCH IT)

When searching Hillary Clinton’s online campaign presence, her website was the first to pop up. On her website is a tab about her, the campaign, issues, shop, donate, blog, and her social media accounts. She is currently on Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and Medium. As the world becomes more media driven it is important for candidates to reach their voters by these various platforms.

Twitter:

Looking at Clinton’s Twitter account (@HillaryClinton), this seems to be her most used and viewed social media above them all. Her words can be sent directly to her audience and it can display her views on certain issues by retweets and favorites or simply by who she follows. She embodies women’s rights strongly throughout this platform, which was only an observation on my end. The fact she has “pantsuit aficionado” on her bio, well one, that’s really funny and two, many have accused her lack of charisma, which this can be a way to spice it up a bit. You know someone is rocking social media when their followers to following ratio has a ton more followers then following.

 Facebook:

The cool think about these accounts, they can link to one another. Clinton ties her YouTube videos to her Facebook page, which allows the fan base to enlarge, as well as add more contextual words to her video post. Looking at her page overall, it covers her bases entirely. She advertises apparel, endorsements, a plethora of phots and videos to demonstrates what she’s done or where her stance on issues are, as well as let her followers know what events she’s putting on. Overall, her page is just like any other public figure and doesn't really have that standout look you'd expect a presidential candidate to present.

Social media is one way I think many people go about portraying how they wish they would be in public, but have a screen to hide behind. Someone who is awkward and shy is a great example of how their social media accounts can portray them as funny and outgoing when in reality, that’s complete opposite. I think Hillary displayed this type of “phenomenon” on her platforms.  Hillary’s other forms of social media are active, but her main audience revolves around Facebook and Twitter where they can reach the information directly and on real-time.

When analyzing Clinton’s website at first glance, it is well thought out as appealing to the eye and easy to navigate for the general public. As a social media guru, she honestly has done everything I’d inform her to do. She doesn’t lash out as people or sub tweet on Twitter like we see on Trump’s account. She uses media etiquette well and states her opinions as she should we necessary. Overall, I think her posts about women gained the most attention, especially throughout the race when Trump failed in that category. As an established woman in politics and spokesman for equality, this was a sure win for her in media. The use of media gives the public to an insight of sides to a person they haven’t seen before, which her social media use is a good example of that. She definitely uses it efficiently and effectively to gain new voters and maintain those dedicated followers. 

https://www.hillaryclinton.com

https://twitter.com/HillaryClinton

https://www.facebook.com/hillaryclinton

https://www.youtube.com/hillaryclinton